Post by account_disabled on Mar 12, 2024 0:29:30 GMT -6
Those of us who work in content marketing are in luck. In 2014, more and more companies have realized the value that content marketing has for their brand . In a world where the amount of information available grows exponentially, search engine positioning is difficult to achieve with the old SEO tricks. It is now essential that we develop valuable content to remain competitive. In the last year, Google has deepened its plan to reward interesting content and penalize those who use strategies to "deceive" the search engine. Facebook has also taken actions that discourage easy content in favor of original content. WHAT WILL HAPPEN IN 2015? Now we have to act as fortune tellers, although given the circumstances it won't be very difficult... Exactly: content marketing will continue to grow!: Especially because there is still a lot of room for improvement. According to a study by Altimeter , only 26% of marketers are investing in content distribution. On the other hand, there are the advantages of content marketing compared to other options. Other studies suggest that companies that have a blog generate 55% more traffic and 70% more leads than those that do not have one. Furthermore, nearly 50% of consumers say they are more likely to search for information about a product if they have seen it on video before than if they have not.
As a consequence, brands will be an increasingly important source of valuable content. The boom in visual 'storytelling': Precisely because there are more companies that resort to content marketing to achieve visibility among their followers, it is more necessary to use new forms of content that allow us to stand out. Telling stories about our company and products is a more efficient way to connect with our audience , and that is why 'visual storytelling' will be even more widespread. We will see more videos, animations and infographics carefully produced to convey, through attractive design, key messages about Phone Number List brands. Mobile, mobile, mobile: We have been predicting for years that "this would be the year of the mobile." Well, this one is going to be it In 2015, the use of our devices will be even more diversified. Not only that, we will continue to refine our ability to measure customer behavior throughout their browsing experience 24 hours a day. Currently we still have problems keeping track of a user who visits our website on their mobile in the morning, who then follows from the computer at work, continues on the tablet in the afternoon while watching television on the couch and ends with your cell phone before going to bed.
Traditional forms of measurement must evolve so that that user appears in our analytics as one user, and not as several different users. In the same way, our content must be adapted to be read on different screens and situations. As Tristán Elosegui anticipated in his interview with Superblogger, the posts will be increasingly shorter for mobile viewing. However, the trend on the web seems to be just the opposite as search engines reward original content. That is, posts that are more developed and differentiated from other content. Social signals gain importance: The weight of social networks will continue to grow in 2015 as a way to calculate our web positioning. It is no longer enough to have a page visited and with good content. For the wheel of traffic to our page to continue turning we need to be present on the networks and obtain "likes", be mentioned, shared and recommended. SEO and social media will increasingly go hand in hand. As a consequence, when planning our content marketing strategy we will also have to take into account the social media plan. Ads better integrated with content: Invasive advertising is dying little by little in favor of more effective practices for the industry that offer value to users. Large media outlets such as The New York Times, the BBC and Buzzfeed have opted for what is known as “native advertising” to make their spaces profitable.
As a consequence, brands will be an increasingly important source of valuable content. The boom in visual 'storytelling': Precisely because there are more companies that resort to content marketing to achieve visibility among their followers, it is more necessary to use new forms of content that allow us to stand out. Telling stories about our company and products is a more efficient way to connect with our audience , and that is why 'visual storytelling' will be even more widespread. We will see more videos, animations and infographics carefully produced to convey, through attractive design, key messages about Phone Number List brands. Mobile, mobile, mobile: We have been predicting for years that "this would be the year of the mobile." Well, this one is going to be it In 2015, the use of our devices will be even more diversified. Not only that, we will continue to refine our ability to measure customer behavior throughout their browsing experience 24 hours a day. Currently we still have problems keeping track of a user who visits our website on their mobile in the morning, who then follows from the computer at work, continues on the tablet in the afternoon while watching television on the couch and ends with your cell phone before going to bed.
Traditional forms of measurement must evolve so that that user appears in our analytics as one user, and not as several different users. In the same way, our content must be adapted to be read on different screens and situations. As Tristán Elosegui anticipated in his interview with Superblogger, the posts will be increasingly shorter for mobile viewing. However, the trend on the web seems to be just the opposite as search engines reward original content. That is, posts that are more developed and differentiated from other content. Social signals gain importance: The weight of social networks will continue to grow in 2015 as a way to calculate our web positioning. It is no longer enough to have a page visited and with good content. For the wheel of traffic to our page to continue turning we need to be present on the networks and obtain "likes", be mentioned, shared and recommended. SEO and social media will increasingly go hand in hand. As a consequence, when planning our content marketing strategy we will also have to take into account the social media plan. Ads better integrated with content: Invasive advertising is dying little by little in favor of more effective practices for the industry that offer value to users. Large media outlets such as The New York Times, the BBC and Buzzfeed have opted for what is known as “native advertising” to make their spaces profitable.