Post by account_disabled on Jan 9, 2024 0:28:38 GMT -6
That is why we have created this article, where we explain what LinkedIn is and how it works , in addition to giving you the necessary guidelines so that you can make it part of your marketing strategy . LinkedIn, what is it? But what is LinkedIn itself? Is it a social network just like Facebook and Twitter, or does it have something that makes it special? To define LinkedIn in a simple way: we can say that it is a social network whose purpose is to connect the world's professionals - including both people and companies - through a pleasant, easy-to-use platform that allows the creation and sharing of content. professional value. It was founded in 2002 by entrepreneurs Reid Hoffman, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant, and Allen Blue; and in 2016 Microsoft acquired it for $26.2 billion. It currently has around 150 million users.
Many people may get the mistaken idea that LinkedIn is only a platform to upload your resume to look for work, however, this would make it another job board platform—or a tool only for human resources—and this is not true. It's not like that at all. Your LinkedIn profile can fulfill the function of being your online resume, or an updated form of your “wall with titles and recognitions” , but its focus is more inclined to be a profile with life and dynamism, which you must maintain updated to Phone Number List be your professional image on social media. Furthermore, as we already mentioned in its definition, its main function should always be to connect with other people who are looking to do business, or who are simply looking to share their knowledge and professional experiences.
Something that is important to be very clear about is that, although in appearance it has many similarities with leisure social networks, it is not a social network to publish things like memes, funny videos, or anything that falls outside the professional sphere. Because? Because you could compromise your personal brand, that is, the way your colleagues and companies perceive you. Screenshot of the LinkedIn home section. This screenshot shows what the LinkedIn home page looks like, where several posts can be seen, as happens on other social networks such as Facebook. How does LinkedIn work? So how does it work? In general terms—and at the user level—it works just as any other network would. You have to create your profile and decide if it will be personal or for companies, but before that you must determine what your objective will be, what you want to achieve after creating said profile.
Many people may get the mistaken idea that LinkedIn is only a platform to upload your resume to look for work, however, this would make it another job board platform—or a tool only for human resources—and this is not true. It's not like that at all. Your LinkedIn profile can fulfill the function of being your online resume, or an updated form of your “wall with titles and recognitions” , but its focus is more inclined to be a profile with life and dynamism, which you must maintain updated to Phone Number List be your professional image on social media. Furthermore, as we already mentioned in its definition, its main function should always be to connect with other people who are looking to do business, or who are simply looking to share their knowledge and professional experiences.
Something that is important to be very clear about is that, although in appearance it has many similarities with leisure social networks, it is not a social network to publish things like memes, funny videos, or anything that falls outside the professional sphere. Because? Because you could compromise your personal brand, that is, the way your colleagues and companies perceive you. Screenshot of the LinkedIn home section. This screenshot shows what the LinkedIn home page looks like, where several posts can be seen, as happens on other social networks such as Facebook. How does LinkedIn work? So how does it work? In general terms—and at the user level—it works just as any other network would. You have to create your profile and decide if it will be personal or for companies, but before that you must determine what your objective will be, what you want to achieve after creating said profile.